A strong keynote product is one that meets a genuine need for potential buyers—not just a “nice to have,” but a “need to have.”
If your sales pitch and communication don’t align with the needs of the market, creating demand or successfully selling your keynote can feel like an uphill battle. It’s a straightforward concept, but it’s a critical factor—and one where many keynote speakers miss the mark.
This workshop focuses on the design and specification of your keynote product, clearly defining what you offer and promise to both buyers and participants.
The workshop is tailored for speakers who want a clear and serious keynote product that meets the needs of targeted buyer groups.
The day runs from 9:00 AM to 4:30 PM (Breakfast at 8:30 AM) and will alternate between:
All activities are accompanied by constant opportunities for input from Anders Gisselmann.
Before the workshop, you should expect to spend approximately 2 hours on targeted preparation.
You’ll gain a general understanding of the commercial keynote market and insights into specific buyers you should target with your keynote product. Additionally, we will design and refine your headline and sales pitch, creating your complete keynote product.
The workshop instructor is Speakerswatch’s international keynote advisor and trainer, Anders Gisselmann (1975), who in 2025 celebrates 25 years of experience as a developer and advisor for commercial keynote speakers.
He has contributed to the success of numerous speakers, helping them develop their keynote brand, product, and position in the market, including countless professional profiles who remain unknown to the general public.
His teaching style is engaging, informal, and direct.
See who Anders has previously advised
View feedback from past participants and one-on-one speakers
